For AECO technology vendors and service partners
Whether you're entering this market for the first time or trying to grow beyond early wins — GTM, sales and channel leadership from someone who has carried the number on this side of the table.
Book an intro callTwo ways to work together
01 / Tech vendors
Positioning, market-entry and growth diagnostics, fractional sales leadership, channel strategy and a commercial motion built around how North American AECO buyers actually buy.
Discuss North America growth02 / Event & sales operations
Tavola, our live event relationship intelligence software, turns booth conversations into enriched, CRM-ready relationships before the show ends. Around it: the sales-ops discipline that makes events pay — routing, follow-up SLAs, CRM hygiene, forecast.
Discuss event & sales opsThe pattern
Buyers discount references they cannot call.
A senior US sales hire before the motion exists burns a year and a budget.
Feature tours instead of workflows the buyer recognizes.
Direct, reseller and partner motions pursued at once, none resourced.
GTM and sales consulting
From the ViaVetta platform
Tavola turns badge and business-card scans into enriched, CRM-ready relationships — so the conversations you have at the booth don't evaporate after the show.
See Tavola for AECO Vendors →Prior roles
I’ve run this motion before. At GRAITEC America: 1.65M USD ARR built, and the number one global BIM services seller. At Toric: employee number three, 40+ demos in the first 30 days, and a majority share of signed annual agreements.
Prior-role experience predating and outside the ViaVetta entity, not ViaVetta engagements.
Who this is for
Technology vendors entering North America — or already here with growth stalled.
Vendors heading into event season who need the booth to produce pipeline, not scans.
Companies looking for lead lists, appointment setting, or a commission-only reseller. This is senior commercial work.