VIAVETTA

For AECO technology vendors and service partners

Your product works. Winning North America is a different problem.

Whether you're entering this market for the first time or trying to grow beyond early wins — GTM, sales and channel leadership from someone who has carried the number on this side of the table.

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Two ways to work together

Built for both sides of the AECO market.

01 / Tech vendors

Enter North America — or turn early wins into repeatable growth.

Positioning, market-entry and growth diagnostics, fractional sales leadership, channel strategy and a commercial motion built around how North American AECO buyers actually buy.

Discuss North America growth

02 / Service partners

Extend delivery capacity without diluting your client relationship.

Delivery partnerships for consulting, engineering and BIM/VDC firms — including white-label capacity, specialist support and two-way referrals when the right opportunity sits outside either firm's core scope.

Discuss a service partnership

The pattern

Great products stall here for predictable reasons.

01

No local proof

Buyers discount references they cannot call.

02

The wrong first hire

A senior US sales hire before the motion exists burns a year and a budget.

03

Demos that describe, not sell

Feature tours instead of workflows the buyer recognizes.

04

Channel confusion

Direct, reseller and partner motions pursued at once, none resourced.

GTM and sales consulting

Commercial judgment, from someone who has carried the number.

Market-entry and growth diagnostic
A fixed-scope assessment of positioning, pricing, competition and the realistic next-stage motion, delivered with a prioritized plan.
Fractional commercial leadership
An embedded commercial lead for companies not ready for a full-time hire: pipeline, demos, negotiations, forecast.
Sales motion design
ICP, messaging, demo narrative, pricing structure and the process that connects them.
Discuss North America growth

Prior roles

Results from the operator side of the table.

The team behind VIAVETTA has run this motion before. At GRAITEC America: 1.65M USD ARR built, and the number one global BIM services seller. At Toric: employee number three, 40+ demos in the first 30 days, and a majority share of signed annual agreements.

Prior-role experience — individual histories predating and outside the VIAVETTA entity, not VIAVETTA engagements.

Who this is for

Best fit.

Strong fit

Technology vendors entering North America — or already here with growth stalled. Consulting, engineering and BIM/VDC firms seeking trusted delivery capacity, white-label support or reciprocal referrals.

Not a fit

Companies looking for lead lists, appointment setting, or a commission-only reseller. This is senior commercial work.

Discuss North America growth